Proof That A Strategic Approach To Content Is Key: Print Is An Opportunity
For the last several years, I have written advertorial features for Spice Magazine - a specialist vertical publication that covers the event industry. Contrary to the perception that print is a dead medium, advertising interest in Spice continues to grow, as venues and the companies that support them realise that print has a permanency and prestige that supports and enhances their efforts in digital marketing.
