Big Ant had a game to sell…

As Australia’s leading developer of licensed sports games, Big Ant Studios had an upcoming cricket game to promote. The idea I worked on was to create a “behind the scenes” making-of video, which is common enough in game promotion, but to also give it a twist and sense of fun by working with Glenn Maxwell, who provided mocap support for the animation.

Cricket Australia enjoyed the content and agreed to publish it through their channels. The result was that this little promo for a game got eight million views (and counting).

Click the image below to watch the video.