Complex Ideas Can Be Difficult To Explain
Highly technical or innovative businesses can find marketing material like Websites difficult. How do you explain something complex using minimalist and accessible language? For decades I’ve been specialising in just that: Working in highly technical sectors and helping organisations explain themselves to industry peers and laypeople alike.
Vartopia is a good example, as a B2B tech business. I took a website that was filled with jargon and indecipherable complexity and focused on the storytelling and why what they do matters to the customer. Now the site has a massively better engagement rate and has become a key top-of-funnel asset to them.
